Field Marketing In A Stay At Home World

Here at F&C, we have been brainstorming for months to find new approaches to field sampling in a post COVID world. As states start lifting COVID related restrictions we have to ask ourselves how we can create brand engagement and deliver samples while keeping our communities and teams safe. Field Marketing has to adapt, and this scrappy group of foodies are the ladies to bring innovation to the table!

We’ve launched pilot programs in Chicago, Columbus, and Raleigh. These are touch free programs that have the best interests of our team and consumers at heart. By keeping our teams super lean, refining processes, and coming up with some retrofitted accessories for our vehicles, we have been able to create touch free programs that maintain social distancing while building excitement out in the field. “It’s great to see brands getting back out there in a unique and safe way!” exclaimed a small group of consumers in Chicago. The typical ‘Surprise and Delight’ that field sampling brings is amplified as we spread a bit of happiness while folks are quarantined at home. 

Our Field Managers also report more impactful interactions than ever before. Because they are seeing smaller groups of people out in the field, the interactions are much more personal and meaningful. Our teams can deliver more talking points, have a conversation, and deliver a much bigger impact than mass sampling to, say, a horde of hungry beach goers. These programs are truly building the brand and creating loyal fans and consumers without having a pushy sale. 

As the experiential marketing landscape changes, we’re excited to be at the forefront. This is a challenge like no one has seen before. We’re here to innovate.

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