Return of the Demo

2023 planning is underway, and you are pondering… Do we return to the demo? Pre-pandemic it was a way of life for emerging CPG brands but 2 years later we have to ask is it really the best way? I know you are probably just going to go back to the old ways, because really learning new things is hard.

Customer behavior and shopping practices have changed. With the rise of delivery services, the shopper in the aisles of every store is just as likely to be a gig worker as a potential customer.

Let us introduce you to the mini field team concept. We’ve activated in 10 cities across the country in 2022 and have seen a 200% lift in sales in those markets. These mini support teams are 2023’s way to build your brand’s future.

You might think, there is no way I have the budget to do this, but really do you not have the budget for 23 demos a month in each market?

Our customer is still out there, though, and our approach has matched their behavior to meet them where they spend their time, and really engage with them on a personal level.