One of the benefits of hiring a niche marketing company like F&C is that we have key insights into our marketplace. This is especially important when developing a field marketing program. One of the first questions asked is, “who is my demographic?” The follow up question is, “how do I find them?”
Read MoreLet me kick you two stories: Both stories are of great brand interactions and how they were able to connect with me. But these stories have two very different outcomes.
Read MoreYou might not guess from looking at a super cool FM program that it’s actually around the same $$ output as the retainer you are paying for your social media agency. Though there are some serious pros and cons for both, Field Marketing programs actually get people to try your product, which is the best way to make a connection and a customer.
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